Portfolio

Alma and the American Dream

Mar 6, 2022

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James Sims

Is the American Dream a reality or fallacy? And if it still exists, who does it belong to? For Alma—the title character of Los Angeles playwright Benjamin Benne’s newest work—dreams for her first-generation daughter Angel’s future are built upon a universal hope of a better life with a slice of more immediate concerns of deportation…
Building an Artistic Path Forward

Feb 1, 2022

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James Sims

Amidst endless Zoom meetings and pivoting every possible direction while planning seasons across three iconic theatres, Center Theatre Group’s artistic team has been asking itself profound questions. How do you program art for the stage that effectively wrestles with the unpredictable world outside the stage door? And who should be at the table to make…
Passing the Baton: Michael Ritchie’s Final Season

Dec 1, 2021

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James Sims

After leading Center Theatre Group for more than 16 years, Michael Ritchie will retire as Artistic Director on December 31, 2021, following the long-awaited return to live, in-person performances after a devastating year-and-a-half shutdown of its three historic theatres. In 2004, the neon lights sitting atop a once historic movie house in Culver City flickered…
Twitter Takes Over a Center Theatre Group Ad Campaign

Aug 2, 2014

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James Sims

We recently overhauled the marketing campaign for the Queen musical “We Will Rock You” with a Twitter takeover.
Facts & Fiction: David Suchet in “The Last Confession”

Jun 19, 2014

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James Sims

I recently filmed and edited a feature video for Center Theatre Group’s production of The Last Confession at the Ahmanson Theatre.
Page to Stage: different words for the same thing

May 17, 2014

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James Sims

I produced this video taking viewers from page to stage of this world premiere production.
Opening Night of “Harmony” at the Ahmanson Theatre

Mar 20, 2014

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James Sims

I recently filmed and edited the opening night coverage of Barry Manilow and Bruce Sussman’s “Harmony” at Center Theatre Group’s Ahmanson Theatre.
Interview with David Hyde Pierce and Christopher Durang

Mar 11, 2014

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James Sims

I recently filmed an interview with David Hyde Pierce and playwright Christopher Durang.
The Best Social Media Might Just Be Unofficial: HBO’s Girls and Beyond

Mar 13, 2013

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James Sims

Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities through digital media.
HuffPost: Social TV Needs an Upgrade: Your Move, Apple

Feb 20, 2013

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James Sims

It’s time for technology to wow us consumers again. A hashtag in the corner during Glee or awarding a GetGlue badge for watching the latest Pretty Little Liars episode — that’s just social media 101. Audiences are ready to graduate to the advanced class.